Carolyn | March 18, 2009
With all of the “green, green, green” we hear these days, how do you know if a product is actually green? Consumers are becoming skeptical about green products, and for good reason. This phenomenon is known as greenwashing, and it is a real threat to those products that do in fact have real green benefits [...]
Category: Cincinnati Home Building, Energy Efficient Building, Green Building |
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Tags: Carolyn Rolfes, Cincinnati Home Builder, energy efficiency, Energy Star, green, green building, potterhill homes
admin | March 10, 2009
There are so many ways to communicate with current customers, future customers and the world, it is hard to keep up. Seems like we are always trying something new. As we’ve created more and more videos, infomercials and commercials, we’ve struggled with where to showcase them.
What is a builder with too much video to do? [...]
Category: Cincinnati Home Building, Energy Efficient Building, Green Building, Home Builder Marketing, Potterhill Homes News, Unrelated to anything |
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Tags: energy efficiency, Energy Star, green, green building, home builder, Home building, marketing, potterhill homes
Carolyn | February 24, 2009
So you ask, what green features will I put in the next home I build? Ok, so you might not have asked but I’m going to tell you anyway.
First, let me give you a bit of insight into my current “land” search. My husband Greg, who is one of 17 children, was raised in [...]
Category: Energy Efficient Building, Green Building |
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Tags: Carolyn Rolfes, Energy Star, green, NuWool
admin | February 11, 2009
We should start by telling you that we know a lot about Green Building. For example, we know an existing home produces more pollution than a car. And we know buildings account for 50% of all energy usage in the United States. But, at the end of the day, we are just some home builders [...]
Category: Green Building |
1 Comment »
Tags: Carolyn Rolfes, green, happy, Home building, marketing, Potterhill